Master of Arts in Digital Marketing Communication

Course Title

MQF Level

Duration and Credits

3 Semesters, including a Summer Period

90 ECTS

Mode of Study

Full-time

福利在线免费 for International applicants

Applicants must be in possession of:

Refer to the list of country-specific qualifications

A first cycle degree in Communication Studies or Management or in another area of study which the Faculty Board considers as appropriate, awarded by the University of Malta or any other higher education institution recognised by Senate. Applicants in possession of a degree classified with Third Class Honours or Category III may also be admitted provided they satisfy the Faculty Board that they are in possession of other qualifications, or relevant work experience, obtained following their first cycle degree.

All applicants shall demonstrate relevant work experience in marketing communication and/or digital marketing communication which the Faculty Board considers as appropriate.

All applicants shall be required to submit with their application a letter giving their motivation for applying for this Course, and shall further be required to attend for an interview to assess their suitability to follow the Course with profit.

The admission of applicants may be made conditional on the result of the interview conducted for the purpose.

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You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the .

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

If your job involves online marketing communications and you wish to improve your skills, this executive course is for you. It will be delivered in three blocks over ten months, during extended weekends. You will learn practical skills typically sought by industry, undertake a research-based dissertation on a related topic of your choice and may also benefit from placements within online gambling firms.

By the end of the course, you should better understand how to:

Integrate digital communication activities.
Provide timely data about consumer development.
Track consumer behaviour using critical data.
Apply concepts and skills pertaining to digital marketing communications.
Seek a sustainable competitive advantage in the marketplace.
Develop marketing activities via objectives, planning and strategy considerations.

The knowledge-base and acquired skills will make you better qualified for industry in general and online gambling in particular.

In addition to the compulsory study-units, students are required to register for study-units to the value of 10 ECTS credits from the elective study-units on offer during the year.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

CRC5610	Marketing and Marketing Communications	5 ECTS
CRC5611	Online Consumer & Organisational Buying Behaviour	5 ECTS
CRC5612	Ethics, Law and Sustainability in the Marketplace	5 ECTS
CRC5613	Branding and Digital Story Telling	5 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

CRC5620	Marketing Research and Data Analytics	10 ECTS
CRC5621	Digital Marketing Communication	10 ECTS


Summer Period

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)

CRC5614	Project in Digital Marketing Communication	10 ECTS
CRC5615	Placement in Digital Marketing Communication	10 ECTS


Semester 1

Compulsory Units (All students must register for this/these unit/s)

CRC5622	Customer Relationship Management	5 ECTS
CRC5623	Strategic Direction	5 ECTS
CRC5700	Dissertation	30 ECTS

This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of the Degree of Master of Arts in Digital Marketing Communication - M.A. - under the auspices of the Faculty of Media and Knowledge Sciences.

By the end of the course, you will:

Possess an integrative approach to various communication activities. The emphasis is placed on using digital systems to research, recruit, track, evaluate and monetise consumers.
Use digital and research analytic systems to provide just-in-time data about consumer development.
Understand 鈥榗onsumers鈥� and the collection of critical data for tracking their relevant behaviour.
Develop and apply the frameworks, concepts, techniques and skills acquired during the taught component to address problems or issues related to digital marketing communications challenges in firms.
Identify the range of problems and decisions implicit in strategic digital marketing communications and ways of achieving a sustainable competitive advantage in the marketplace.
Explain how the development of marketing activities is driven by objectives, planning and strategy considerations.

Non EU Applicants:

Total Tuition Fees: Eur 9,500
Deposit upon Acceptance: Eur 1,000
Upon Commencement of the Course: Eur 8,500

You are viewing the fees for non EU nationals. Switch to EU nationals if you are a national of any country from within the EU/EEA.

The knowledge-base and skills that you will have acquired as a graduate will make you a qualified and sought-after employee able to work in the gaming industry. This industry is currently utilising high-powered predictive modelling techniques to map their development and increase their reach, and as such become a beneficial learning environment. However, you will also be able to transfer your acquired knowledge and skills to other businesses and local industry should the need develop.

If you would like to further your studies, you will be able to pursue a doctorate degree with the University of Malta or with a foreign institution abroad.